ATLASATLAS fair value
DKK 1,491
Below fair value · 45% discount
Range: DKK 928–DKK 1,848Fair valuePrice
Pandora (PNDORA.CO)
Pandora stock price today, ATLAS forecast and fair value
Consumer Cyclical · Luxury Goods · Nasdaq Copenhagen · Denmark
DKK 819.20▼ -2.29%
Prices as of Oct 27, 2026 · DKK
Chance of rising in 1 month
51%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Pandora in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Pandora
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Pandora's fair value at about DKK 1,491 per share (reasonable range: DKK 927.98 to DKK 1,848). At DKK 819.20, the stock trades 45% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Pandora a 51% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between DKK 774.17 and DKK 868.86; in 9 out of 10, between DKK 698.89 and DKK 962.45. Estimated annual volatility is 32%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- DKK 62.6B
- Market cap (USD)
- $9.3B
- P/E ratio
- 12.5
- Dividend yield
- 2.60%
- 52-week high
- DKK 904.40
- 52-week low
- DKK 430.00
- Revenue (12 months)
- DKK 32.5B
- Gross margin
- 78.8%
- Operating margin
- 17.8%
- Net margin
- 15.9%
- Beta
- 1.28
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Pandora sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks PNDORA.CO has traded between DKK 430.00 and DKK 904.40. Today it is 9.4% below that high and 91% above its low.
On the business: net margin is 15.9%; it trades at 12.5 times earnings.
Its beta is 1.28: it tends to move more than the market, both up and down.
About the company
Pandora A/S engages in the design, crafting, and marketing of jewelry worldwide. The company operates in two segments, Core and Fuel With More. It offers charm and carrier products; and lab grown diamonds.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Pandora (PNDORA.CO) fair value?
About DKK 1,491 per share according to ATLAS (reasonable range: DKK 927.98 to DKK 1,848). With the stock at DKK 819.20, it is 45% below it.
What is the chance PNDORA.CO goes up next month?
51%: close to a coin flip. In half of the simulated outcomes, PNDORA.CO ends the month between DKK 774.17 and DKK 868.86.
How big is Pandora and what is its P/E ratio?
Pandora's market capitalization is DKK 62.6B. Its price-to-earnings (P/E) ratio is 12.5: you pay DKK 12.5 for each DKK 1.00 of yearly earnings.
Does Pandora pay a dividend?
Yes. PNDORA.CO's current dividend yield is 2.60% at today's price (DKK 819.20).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer