ATLAS fair value
DKK 125.81
Below fair value · 24% discount
Matas stock price today, ATLAS forecast and fair value
Consumer Cyclical · Specialty Retail · Nasdaq Copenhagen · Denmark
Prices as of Oct 27, 2026 · DKK
DKK 125.81
Below fair value · 24% discount
52%
that it ends higher than today in 21 sessions
ATLAS's own quantitative analysis, all in one place.
Plans from €3.99 a month.
ATLAS estimates Matas's fair value at about DKK 125.81 per share (reasonable range: DKK 91.37 to DKK 171.50). At DKK 95.00, the stock trades 24% below it.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Matas a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between DKK 91.38 and DKK 99.42; in 9 out of 10, between DKK 84.80 and DKK 107.14. Estimated annual volatility is 24%.
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Matas sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks MATAS.CO has traded between DKK 81.30 and DKK 131.80. Today it is 27.9% below that high and 17% above its low.
On the business: net margin is 2.2%; it trades at 17.1 times earnings.
Its beta is 0.77: it tends to move less than the market.
Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products.
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Other companies in the same line of business:
About DKK 125.81 per share according to ATLAS (reasonable range: DKK 91.37 to DKK 171.50). With the stock at DKK 95.00, it is 24% below it.
52%: close to a coin flip. In half of the simulated outcomes, MATAS.CO ends the month between DKK 91.38 and DKK 99.42.
Matas's market capitalization is DKK 3.2B. Its price-to-earnings (P/E) ratio is 17.1: you pay DKK 17.1 for each DKK 1.00 of yearly earnings.
Yes. MATAS.CO's current dividend yield is 2.22% at today's price (DKK 95.00).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer
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