ATLASATLAS fair value
CHF 141.14
Above fair value · 23% premium
Range: CHF 97–CHF 161Fair valuePrice
The Swatch (UHR.SW)
The Swatch stock price today, ATLAS forecast and fair value
Consumer Cyclical · Luxury Goods · SIX Swiss Exchange · Switzerland
CHF 173.55▲ +0.87%
Prices as of Oct 27, 2026 · CHF
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on The Swatch in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On The Swatch
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates The Swatch's fair value at about CHF 141.14 per share (reasonable range: CHF 96.76 to CHF 161.49). At CHF 173.55, the stock trades 23% above it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives The Swatch a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between CHF 166.17 and CHF 182.28; in 9 out of 10, between CHF 153.08 and CHF 197.87. Estimated annual volatility is 25%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- CHF 9.4B
- Market cap (USD)
- $11.3B
- Dividend yield
- 2.46%
- 52-week high
- CHF 223.10
- 52-week low
- CHF 159.80
- Revenue (12 months)
- CHF 6.3B
- Gross margin
- 81.4%
- Operating margin
- 1.7%
- Net margin
- 0.1%
- Beta
- 0.80
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. The Swatch sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks UHR.SW has traded between CHF 159.80 and CHF 223.10. Today it is 22.2% below that high and 9% above its low.
Its beta is 0.80: it tends to move less than the market.
About the company
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components in Switzerland, rest of Europe, Greater China, Asia, America, Oceania, and Africa. The company operates through Watches & Jewelry and Electronic Systems segments.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is The Swatch (UHR.SW) fair value?
About CHF 141.14 per share according to ATLAS (reasonable range: CHF 96.76 to CHF 161.49). With the stock at CHF 173.55, it is 23% above it.
What is the chance UHR.SW goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, UHR.SW ends the month between CHF 166.17 and CHF 182.28.
How big is The Swatch and what is its P/E ratio?
The Swatch's market capitalization is CHF 9.4B. We do not show a P/E because it has no positive earnings to base one on.
Does The Swatch pay a dividend?
Yes. UHR.SW's current dividend yield is 2.46% at today's price (CHF 173.55).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer