ATLASATLAS fair value
ZAR 357.95
Below fair value · 52% discount
Range: ZAR 337–ZAR 545Fair valuePrice
Mr Price (MRP.JSE)
Mr Price share price today, ATLAS forecast and fair value
Consumer Cyclical · Apparel Retail · Johannesburg Stock Exchange · South Africa
ZAR 172.20▲ 0.00%
Prices as of Oct 27, 2026 · ZAR
Chance of rising in 1 month
51%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Mr Price in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On Mr Price
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Mr Price's fair value at about ZAR 357.95 per share (reasonable range: ZAR 337.11 to ZAR 545.35). At ZAR 172.20, the stock trades 52% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Mr Price a 51% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between ZAR 164.52 and ZAR 181.17; in 9 out of 10, between ZAR 151.04 and ZAR 197.33. Estimated annual volatility is 27%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- ZAR 44.9B
- Market cap (USD)
- $2.7B
- P/E ratio
- 12.2
- Dividend yield
- 0.05%
- 52-week high
- ZAR 223.03
- 52-week low
- ZAR 146.28
- Revenue (12 months)
- ZAR 42.4B
- Gross margin
- 42.6%
- Operating margin
- 17.0%
- Net margin
- 8.8%
- Beta
- 0.45
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Mr Price sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks MRP.JSE has traded between ZAR 146.28 and ZAR 223.03. Today it is 22.8% below that high and 18% above its low.
On the business: net margin is 8.8%; it trades at 12.2 times earnings.
Its beta is 0.45: it tends to move less than the market.
About the company
Mr Price Group Limited, together with its subsidiaries, provides fashion-value merchandise in South Africa and internationally. It operates through five segments: Apparel, Homeware, Financial Services, Telecoms, and Central Services.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Mr Price (MRP.JSE) fair value?
About ZAR 357.95 per share according to ATLAS (reasonable range: ZAR 337.11 to ZAR 545.35). With the stock at ZAR 172.20, it is 52% below it.
What is the chance MRP.JSE goes up next month?
51%: close to a coin flip. In half of the simulated outcomes, MRP.JSE ends the month between ZAR 164.52 and ZAR 181.17.
How big is Mr Price and what is its P/E ratio?
Mr Price's market capitalization is ZAR 44.9B. Its price-to-earnings (P/E) ratio is 12.2: you pay ZAR 12.2 for each ZAR 1.00 of yearly earnings.
Does Mr Price pay a dividend?
Yes. MRP.JSE's current dividend yield is 0.05% at today's price (ZAR 172.20).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer