ATLASATLAS fair value
ZAR 26.48
Above fair value · 50% premium
Range: ZAR 19–ZAR 37Fair valuePrice
Woolworths (WHL.JSE)
Woolworths share price today, ATLAS forecast and fair value
Consumer Cyclical · Department Stores · Johannesburg Stock Exchange · South Africa
ZAR 39.62▼ -0.30%
Prices as of Oct 27, 2026 · ZAR
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Woolworths in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Woolworths
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Woolworths's fair value at about ZAR 26.48 per share (reasonable range: ZAR 19.05 to ZAR 36.80). At ZAR 39.62, the stock trades 50% above it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Woolworths a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between ZAR 37.94 and ZAR 41.61; in 9 out of 10, between ZAR 34.96 and ZAR 45.16. Estimated annual volatility is 27%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- ZAR 35.3B
- Market cap (USD)
- $2.1B
- P/E ratio
- 15.2
- Dividend yield
- 0.05%
- 52-week high
- ZAR 61.46
- 52-week low
- ZAR 35.84
- Revenue (12 months)
- ZAR 82.8B
- Gross margin
- 34.0%
- Operating margin
- 5.9%
- Net margin
- 2.8%
- Beta
- 0.17
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Woolworths sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks WHL.JSE has traded between ZAR 35.84 and ZAR 61.46. Today it is 35.5% below that high and 11% above its low.
On the business: net margin is 2.8%; it trades at 15.2 times earnings.
Its beta is 0.17: it tends to move less than the market.
About the company
Woolworths Holdings Limited, through its subsidiaries, operates a chain of retail stores in South Africa, Australia, and New Zealand.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Woolworths (WHL.JSE) fair value?
About ZAR 26.48 per share according to ATLAS (reasonable range: ZAR 19.05 to ZAR 36.80). With the stock at ZAR 39.62, it is 50% above it.
What is the chance WHL.JSE goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, WHL.JSE ends the month between ZAR 37.94 and ZAR 41.61.
How big is Woolworths and what is its P/E ratio?
Woolworths's market capitalization is ZAR 35.3B. Its price-to-earnings (P/E) ratio is 15.2: you pay ZAR 15.2 for each ZAR 1.00 of yearly earnings.
Does Woolworths pay a dividend?
Yes. WHL.JSE's current dividend yield is 0.05% at today's price (ZAR 39.62).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer