ATLASATLAS fair value
SEK 254.74
Below fair value · 31% discount
Range: SEK 157–SEK 413Fair valuePrice
H & M Hennes & Mauritz AB (publ) (HM-B.ST)
H & M Hennes & Mauritz AB (publ) stock price today, ATLAS forecast and fair value
Consumer Cyclical · Apparel Manufacturing · Nasdaq Stockholm · Sweden
SEK 176.60▼ -0.56%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on H & M Hennes & Mauritz AB (publ) in ATLAS
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- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On H & M Hennes & Mauritz AB (publ)
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates H & M Hennes & Mauritz AB (publ)'s fair value at about SEK 254.74 per share (reasonable range: SEK 157.08 to SEK 413.11). At SEK 176.60, the stock trades 31% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives H & M Hennes & Mauritz AB (publ) a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 170.08 and SEK 184.64; in 9 out of 10, between SEK 158.14 and SEK 198.59. Estimated annual volatility is 22%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 270B
- Market cap (USD)
- $27.2B
- P/E ratio
- 20.9
- Dividend yield
- 4.08%
- 52-week high
- SEK 194.30
- 52-week low
- SEK 156.35
- Revenue (12 months)
- SEK 221B
- Gross margin
- 54.4%
- Operating margin
- 10.7%
- Net margin
- 6.0%
- Beta
- 1.05
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. H & M Hennes & Mauritz AB (publ) sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks HM-B.ST has traded between SEK 156.35 and SEK 194.30. Today it is 9.1% below that high and 13% above its low.
On the business: net margin is 6.0%; it trades at 20.9 times earnings.
Its beta is 1.05: it moves roughly in line with the market.
About the company
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is H & M Hennes & Mauritz AB (publ) (HM-B.ST) fair value?
About SEK 254.74 per share according to ATLAS (reasonable range: SEK 157.08 to SEK 413.11). With the stock at SEK 176.60, it is 31% below it.
What is the chance HM-B.ST goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, HM-B.ST ends the month between SEK 170.08 and SEK 184.64.
How big is H & M Hennes & Mauritz AB (publ) and what is its P/E ratio?
H & M Hennes & Mauritz AB (publ)'s market capitalization is SEK 270B. Its price-to-earnings (P/E) ratio is 20.9: you pay SEK 20.9 for each SEK 1.00 of yearly earnings.
Does H & M Hennes & Mauritz AB (publ) pay a dividend?
Yes. HM-B.ST's current dividend yield is 4.08% at today's price (SEK 176.60).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer