ATLASATLAS fair value
SEK 78.22
Below fair value · 30% discount
Range: SEK 58–SEK 106Fair valuePrice
Bjorn Borg (BORG.ST)
Bjorn Borg stock price today, ATLAS forecast and fair value
Consumer Cyclical · Apparel Manufacturing · Nasdaq Stockholm · Sweden
SEK 55.10▲ +1.66%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Bjorn Borg in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Bjorn Borg
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Bjorn Borg's fair value at about SEK 78.22 per share (reasonable range: SEK 57.56 to SEK 106.30). At SEK 55.10, the stock trades 30% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Bjorn Borg a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 52.71 and SEK 57.91; in 9 out of 10, between SEK 48.49 and SEK 62.96. Estimated annual volatility is 26%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 1.3B
- Market cap (USD)
- $136M
- P/E ratio
- 14.4
- Dividend yield
- 5.48%
- 52-week high
- SEK 78.00
- 52-week low
- SEK 53.00
- Revenue (12 months)
- SEK 1.0B
- Gross margin
- 54.0%
- Operating margin
- 3.7%
- Net margin
- 9.4%
- Beta
- 1.02
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Bjorn Borg sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks BORG.ST has traded between SEK 53.00 and SEK 78.00. Today it is 29.4% below that high and 4% above its low.
On the business: net margin is 9.4%; it trades at 14.4 times earnings.
Its beta is 1.02: it moves roughly in line with the market.
About the company
Björn Borg AB (publ), together with its subsidiaries, manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Bjorn Borg (BORG.ST) fair value?
About SEK 78.22 per share according to ATLAS (reasonable range: SEK 57.56 to SEK 106.30). With the stock at SEK 55.10, it is 30% below it.
What is the chance BORG.ST goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, BORG.ST ends the month between SEK 52.71 and SEK 57.91.
How big is Bjorn Borg and what is its P/E ratio?
Bjorn Borg's market capitalization is SEK 1.3B. Its price-to-earnings (P/E) ratio is 14.4: you pay SEK 14.4 for each SEK 1.00 of yearly earnings.
Does Bjorn Borg pay a dividend?
Yes. BORG.ST's current dividend yield is 5.48% at today's price (SEK 55.10).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer