ATLASATLAS fair value
ZAR 100.51
Below fair value · 50% discount
Range: ZAR 77–ZAR 135Fair valuePrice
Famous Brands (FBR.JSE)
Famous Brands share price today, ATLAS forecast and fair value
Consumer Defensive · Food Distribution · Johannesburg Stock Exchange · South Africa
ZAR 49.98▼ -0.04%
Prices as of Oct 27, 2026 · ZAR
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Famous Brands in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
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On Famous Brands
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Famous Brands's fair value at about ZAR 100.51 per share (reasonable range: ZAR 76.86 to ZAR 134.83). At ZAR 49.98, the stock trades 50% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Famous Brands a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between ZAR 48.00 and ZAR 52.37; in 9 out of 10, between ZAR 44.43 and ZAR 56.59. Estimated annual volatility is 24%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- ZAR 5.1B
- Market cap (USD)
- $306M
- P/E ratio
- 8.4
- Dividend yield
- 0.08%
- 52-week high
- ZAR 64.50
- 52-week low
- ZAR 47.11
- Revenue (12 months)
- ZAR 8.7B
- Gross margin
- 42.1%
- Operating margin
- 12.1%
- Net margin
- 6.9%
- Beta
- 0.26
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Famous Brands sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks FBR.JSE has traded between ZAR 47.11 and ZAR 64.50. Today it is 22.5% below that high and 6% above its low.
On the business: net margin is 6.9%; it trades at 8.4 times earnings.
Its beta is 0.26: it tends to move less than the market.
About the company
Famous Brands Limited, through its subsidiaries, operates as a quick service and casual dining restaurant franchisor in the United Kingdom, South Africa, South African Development Community, the Middle East, and Rest of Africa. It operates through Brands and Supply Chain segments.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Famous Brands (FBR.JSE) fair value?
About ZAR 100.51 per share according to ATLAS (reasonable range: ZAR 76.86 to ZAR 134.83). With the stock at ZAR 49.98, it is 50% below it.
What is the chance FBR.JSE goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, FBR.JSE ends the month between ZAR 48.00 and ZAR 52.37.
How big is Famous Brands and what is its P/E ratio?
Famous Brands's market capitalization is ZAR 5.1B. Its price-to-earnings (P/E) ratio is 8.4: you pay ZAR 8.42 for each ZAR 1.00 of yearly earnings.
Does Famous Brands pay a dividend?
Yes. FBR.JSE's current dividend yield is 0.08% at today's price (ZAR 49.98).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer