ATLASATLAS fair value
₩23,031
Above fair value · 54% premium
Range: ₩17,430–₩33,582Fair valuePrice
Hotel Shilla (008770.KO)
Hotel Shilla stock price today, ATLAS forecast and fair value
Consumer Cyclical · Specialty Retail · Korea Exchange (KOSPI) · South Korea
₩35,500▲ +2.01%
Prices as of Oct 27, 2026 · KRW
Chance of rising in 1 month
50%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Hotel Shilla in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Hotel Shilla
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Hotel Shilla's fair value at about ₩23,031 per share (reasonable range: ₩17,430 to ₩33,582). At ₩35,500, the stock trades 54% above it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Hotel Shilla a 50% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between ₩33,501 and ₩37,690; in 9 out of 10, between ₩30,178 and ₩41,840. Estimated annual volatility is 33%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- ₩1.4T
- Market cap (USD)
- $1.0B
- 52-week high
- ₩70,300
- 52-week low
- ₩34,800
- Revenue (12 months)
- ₩4.1T
- Gross margin
- 99.7%
- Operating margin
- 6.3%
- Net margin
- -3.4%
- Beta
- 0.87
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Hotel Shilla sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks 008770.KO has traded between ₩34,800 and ₩70,300. Today it is 49.5% below that high and 2% above its low.
Its beta is 0.87: it moves roughly in line with the market.
About the company
Hotel Shilla Co.,Ltd operates as a hospitality company in South Korea and internationally.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Hotel Shilla (008770.KO) fair value?
About ₩23,031 per share according to ATLAS (reasonable range: ₩17,430 to ₩33,582). With the stock at ₩35,500, it is 54% above it.
What is the chance 008770.KO goes up next month?
50%: close to a coin flip. In half of the simulated outcomes, 008770.KO ends the month between ₩33,501 and ₩37,690.
How big is Hotel Shilla and what is its P/E ratio?
Hotel Shilla's market capitalization is ₩1.4T. We do not show a P/E because it has no positive earnings to base one on.
How volatile is 008770.KO?
ATLAS estimates annual volatility at 33%. In a typical month, half of the outcomes end between ₩33,501 and ₩37,690.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer