ATLASATLAS fair value
SEK 161.28
Below fair value · 37% discount
Range: SEK 109–SEK 235Fair valuePrice
Scandic Hotels Group AB (publ) (SHOT.ST)
Scandic Hotels Group AB (publ) stock price today, ATLAS forecast and fair value
Consumer Cyclical · Lodging · Nasdaq Stockholm · Sweden
SEK 101.00▼ -0.39%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Scandic Hotels Group AB (publ) in ATLAS
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- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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On Scandic Hotels Group AB (publ)
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Scandic Hotels Group AB (publ)'s fair value at about SEK 161.28 per share (reasonable range: SEK 109.43 to SEK 235.31). At SEK 101.00, the stock trades 37% below it.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Scandic Hotels Group AB (publ) a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 97.29 and SEK 105.58; in 9 out of 10, between SEK 90.50 and SEK 113.51. Estimated annual volatility is 22%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 21.1B
- Market cap (USD)
- $2.1B
- P/E ratio
- 30.1
- Dividend yield
- 2.56%
- 52-week high
- SEK 102.60
- 52-week low
- SEK 77.35
- Revenue (12 months)
- SEK 22.6B
- Gross margin
- 51.5%
- Operating margin
- 15.1%
- Net margin
- 3.2%
- Beta
- 0.91
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Scandic Hotels Group AB (publ) sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks SHOT.ST has traded between SEK 77.35 and SEK 102.60. Today it is 1.6% below that high and 31% above its low.
On the business: net margin is 3.2%; it trades at 30.1 times earnings.
Its beta is 0.91: it moves roughly in line with the market.
About the company
Scandic Hotels Group AB (publ), together with its subsidiaries, engages in the operation and franchising of hotels in Sweden, Norway, Finland, Denmark, Ireland, the United Kingdom, Germany, and Poland.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Scandic Hotels Group AB (publ) (SHOT.ST) fair value?
About SEK 161.28 per share according to ATLAS (reasonable range: SEK 109.43 to SEK 235.31). With the stock at SEK 101.00, it is 37% below it.
What is the chance SHOT.ST goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, SHOT.ST ends the month between SEK 97.29 and SEK 105.58.
How big is Scandic Hotels Group AB (publ) and what is its P/E ratio?
Scandic Hotels Group AB (publ)'s market capitalization is SEK 21.1B. Its price-to-earnings (P/E) ratio is 30.1: you pay SEK 30.1 for each SEK 1.00 of yearly earnings.
Does Scandic Hotels Group AB (publ) pay a dividend?
Yes. SHOT.ST's current dividend yield is 2.56% at today's price (SEK 101.00).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer