ATLASATLAS fair value
SEK 93.01
Below fair value · 13% discount
Range: SEK 70–SEK 122Fair valuePrice
Rusta AB (publ) (RUSTA.ST)
Rusta AB (publ) stock price today, ATLAS forecast and fair value
Consumer Cyclical · Department Stores · Nasdaq Stockholm · Sweden
SEK 81.05▼ -0.25%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
52%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Rusta AB (publ) in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On Rusta AB (publ)
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Rusta AB (publ)'s fair value at about SEK 93.01 per share (reasonable range: SEK 69.92 to SEK 122.49). At SEK 81.05, the stock trades 13% below it.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Rusta AB (publ) a 52% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 77.61 and SEK 85.12; in 9 out of 10, between SEK 71.51 and SEK 92.38. Estimated annual volatility is 23%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 11.8B
- Market cap (USD)
- $1.2B
- P/E ratio
- 20.6
- Dividend yield
- 2.24%
- 52-week high
- SEK 104.80
- 52-week low
- SEK 60.85
- Revenue (12 months)
- SEK 12.9B
- Gross margin
- 43.9%
- Operating margin
- 9.4%
- Net margin
- 4.6%
- Beta
- 0.97
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Rusta AB (publ) sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks RUSTA.ST has traded between SEK 60.85 and SEK 104.80. Today it is 22.7% below that high and 33% above its low.
On the business: net margin is 4.6%; it trades at 20.6 times earnings.
Its beta is 0.97: it moves roughly in line with the market.
About the company
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Rusta AB (publ) (RUSTA.ST) fair value?
About SEK 93.01 per share according to ATLAS (reasonable range: SEK 69.92 to SEK 122.49). With the stock at SEK 81.05, it is 13% below it.
What is the chance RUSTA.ST goes up next month?
52%: close to a coin flip. In half of the simulated outcomes, RUSTA.ST ends the month between SEK 77.61 and SEK 85.12.
How big is Rusta AB (publ) and what is its P/E ratio?
Rusta AB (publ)'s market capitalization is SEK 11.8B. Its price-to-earnings (P/E) ratio is 20.6: you pay SEK 20.6 for each SEK 1.00 of yearly earnings.
Does Rusta AB (publ) pay a dividend?
Yes. RUSTA.ST's current dividend yield is 2.24% at today's price (SEK 81.05).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer