ATLASATLAS fair value
NOK 128.39
Below fair value · 55% discount
Range: NOK 101–NOK 176Fair valuePrice
Polaris Media (POL.OL)
Polaris Media stock price today, ATLAS forecast and fair value
Communication Services · Publishing · Oslo Børs · Norway
NOK 58.20▲ 0.00%
Prices as of Oct 26, 2026 · NOK
Chance of rising in 1 month
50%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Polaris Media in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
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On Polaris Media
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Polaris Media's fair value at about NOK 128.39 per share (reasonable range: NOK 100.50 to NOK 175.64). At NOK 58.20, the stock trades 55% below it.
It is calculated with a discounted cash-flow model. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Polaris Media a 50% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between NOK 54.68 and NOK 61.99; in 9 out of 10, between NOK 48.92 and NOK 69.28. Estimated annual volatility is 34%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- NOK 2.9B
- Market cap (USD)
- $310M
- P/E ratio
- 258.2
- Dividend yield
- 5.81%
- 52-week high
- NOK 64.60
- 52-week low
- NOK 46.80
- Revenue (12 months)
- NOK 3.4B
- Gross margin
- 32.2%
- Operating margin
- 4.1%
- Net margin
- 0.3%
- Beta
- -0.05
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Polaris Media sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks POL.OL has traded between NOK 46.80 and NOK 64.60. Today it is 9.9% below that high and 24% above its low.
On the business: net margin is 0.3%; it trades at 258.2 times earnings.
Its beta is -0.05: it tends to move less than the market.
About the company
Polaris Media ASA, together with its subsidiaries, operates as a media house company in Norway and Sweden. The company engages in newspaper and digital subscription; and advertising in printed newspapers and digital advertising campaigns.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Polaris Media (POL.OL) fair value?
About NOK 128.39 per share according to ATLAS (reasonable range: NOK 100.50 to NOK 175.64). With the stock at NOK 58.20, it is 55% below it.
What is the chance POL.OL goes up next month?
50%: close to a coin flip. In half of the simulated outcomes, POL.OL ends the month between NOK 54.68 and NOK 61.99.
How big is Polaris Media and what is its P/E ratio?
Polaris Media's market capitalization is NOK 2.9B. Its price-to-earnings (P/E) ratio is 258.2: you pay NOK 258.2 for each NOK 1.00 of yearly earnings.
Does Polaris Media pay a dividend?
Yes. POL.OL's current dividend yield is 5.81% at today's price (NOK 58.20).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer