ATLASATLAS fair value
SEK 35.72
Below fair value · 46% discount
Range: SEK 24–SEK 57Fair valuePrice
Kjell (KJELL.ST)
Kjell stock price today, ATLAS forecast and fair value
Technology · Consumer Electronics · Nasdaq Stockholm · Sweden
SEK 19.20▲ +0.52%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
48%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Kjell in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Kjell
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Kjell's fair value at about SEK 35.72 per share (reasonable range: SEK 24.13 to SEK 56.73). At SEK 19.20, the stock trades 46% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Kjell a 48% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 17.34 and SEK 20.97; in 9 out of 10, between SEK 14.65 and SEK 24.82. Estimated annual volatility is 51%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 1.6B
- Market cap (USD)
- $157M
- 52-week high
- SEK 20.40
- 52-week low
- SEK 7.64
- Revenue (12 months)
- SEK 2.3B
- Gross margin
- 40.0%
- Operating margin
- -1.0%
- Net margin
- -16.8%
- Beta
- 1.19
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Kjell sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks KJELL.ST has traded between SEK 7.64 and SEK 20.40. Today it is 5.9% below that high and 151% above its low.
Its beta is 1.19: it tends to move more than the market, both up and down.
About the company
Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Kjell (KJELL.ST) fair value?
About SEK 35.72 per share according to ATLAS (reasonable range: SEK 24.13 to SEK 56.73). With the stock at SEK 19.20, it is 46% below it.
What is the chance KJELL.ST goes up next month?
48%: close to a coin flip. In half of the simulated outcomes, KJELL.ST ends the month between SEK 17.34 and SEK 20.97.
How big is Kjell and what is its P/E ratio?
Kjell's market capitalization is SEK 1.6B. We do not show a P/E because it has no positive earnings to base one on.
How volatile is KJELL.ST?
ATLAS estimates annual volatility at 51%. In a typical month, half of the outcomes end between SEK 17.34 and SEK 20.97.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer