JD Sports Fashion (JD.LSE)

JD Sports Fashion share price today, ATLAS forecast and fair value

Consumer Cyclical · Apparel Retail · London Stock Exchange · United Kingdom

£0.920▼ -0.26%

Prices as of Oct 27, 2026 · GBP

ATLAS fair value

ATLAS has no fair value for this stock today.

Chance of rising in 1 month

49%

that it ends higher than today in 21 sessions

0%coin flip 50%100%

This is just the summary. See everything on JD Sports Fashion in ATLAS

ATLAS's own quantitative analysis, all in one place.

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
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Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
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On JD Sports Fashion

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
NewsThe latest on the company, in one place.

And for you

ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
AlertsWe let you know when something changes in your stocks.
Crisis simulatorHow your portfolio would do in a crash like 2008.
Practice risk-free$10,000 in virtual money to invest at real prices.
Global screenerSearch US stocks and stocks from 47 countries with filters.

Get started →

Plans from €3.99 a month.

ATLAS's model gives JD Sports Fashion a 49% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.

In half of the simulated outcomes the price ends between £0.847 and £0.993; in 9 out of 10, between £0.736 and £1.14. Estimated annual volatility is 47%.

Price, last 12 months (weekly close)

Key numbers

Market cap: £4.3B
Market cap (USD): $5.8B
P/E ratio: 8.4
Dividend yield: 1.41%
52-week high: £1.01
52-week low: £0.640
Revenue (12 months): £12.6B
Gross margin: 46.9%
Operating margin: 5.5%
Net margin: 4.5%
Beta: 1.62

What this means

ATLAS does not publish a fair value for JD.LSE right now, but it does show its odds of rising: close to a coin flip.

Over the last 52 weeks JD.LSE has traded between £0.640 and £1.01. Today it is 8.6% below that high and 44% above its low.

On the business: net margin is 4.5%; it trades at 8.4 times earnings.

Its beta is 1.62: it tends to move more than the market, both up and down.

About the company

JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific.

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Plans from €3.99 a month.

Comparable companies

Other companies in the same line of business:

Frequently asked questions

What does JD Sports Fashion do?

What is the chance JD.LSE goes up next month?

49%: close to a coin flip. In half of the simulated outcomes, JD.LSE ends the month between £0.847 and £0.993.

How big is JD Sports Fashion and what is its P/E ratio?

JD Sports Fashion's market capitalization is £4.3B. Its price-to-earnings (P/E) ratio is 8.4: you pay £8.36 for each £1.00 of yearly earnings.

Does JD Sports Fashion pay a dividend?

Yes. JD.LSE's current dividend yield is 1.41% at today's price (£0.920).

Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer