ATLASATLAS fair value
£0.294
Below fair value · 11% discount
Range: £0.265–£0.324Fair valuePrice
BOOHOO (DEBS.LSE)
BOOHOO share price today, ATLAS forecast and fair value
Consumer Cyclical · Apparel Retail · London Stock Exchange · United Kingdom
£0.263▲ +3.54%
Prices as of Oct 26, 2026 · GBP
Chance of rising in 1 month
47%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on BOOHOO in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
On BOOHOO
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates BOOHOO's fair value at about £0.294 per share (reasonable range: £0.265 to £0.324). At £0.263, the stock trades 11% below it.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is low. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives BOOHOO a 47% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between £0.233 and £0.291; in 9 out of 10, between £0.191 and £0.354. Estimated annual volatility is 65%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- £403M
- Market cap (USD)
- $537M
- 52-week high
- £0.295
- 52-week low
- £0.103
- Revenue (12 months)
- £917M
- Gross margin
- 51.1%
- Operating margin
- -0.7%
- Net margin
- -11.8%
- Beta
- 1.13
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. BOOHOO sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks DEBS.LSE has traded between £0.103 and £0.295. Today it is 10.9% below that high and 155% above its low.
Its beta is 1.13: it moves roughly in line with the market.
About the company
boohoo group plc, doing business as Debenhams Group, operates as an online clothing retailer in the United Kingdom. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces.
Want to see everything about BOOHOO?
Get started →Plans from €3.99 a month.
Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is BOOHOO (DEBS.LSE) fair value?
About £0.294 per share according to ATLAS (reasonable range: £0.265 to £0.324). With the stock at £0.263, it is 11% below it.
What is the chance DEBS.LSE goes up next month?
47%: close to a coin flip. In half of the simulated outcomes, DEBS.LSE ends the month between £0.233 and £0.291.
How big is BOOHOO and what is its P/E ratio?
BOOHOO's market capitalization is £403M. We do not show a P/E because it has no positive earnings to base one on.
How volatile is DEBS.LSE?
ATLAS estimates annual volatility at 65%. In a typical month, half of the outcomes end between £0.233 and £0.291.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer