ATLASATLAS fair value
SEK 149.27
Above fair value · 15% premium
Range: SEK 102–SEK 230Fair valuePrice
Haypp Grp (HAYPP.ST)
Haypp Grp stock price today, ATLAS forecast and fair value
Consumer Defensive · Tobacco · Nasdaq Stockholm · Sweden
SEK 171.00▼ -0.93%
Prices as of Oct 26, 2026 · SEK
Chance of rising in 1 month
50%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Haypp Grp in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
On Haypp Grp
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Haypp Grp's fair value at about SEK 149.27 per share (reasonable range: SEK 102.35 to SEK 229.57). At SEK 171.00, the stock trades 15% above it.
It is calculated with a discounted cash-flow model. Confidence in the estimate is low. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Haypp Grp a 50% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 160.49 and SEK 182.26; in 9 out of 10, between SEK 143.38 and SEK 204.01. Estimated annual volatility is 33%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 5.1B
- Market cap (USD)
- $513M
- P/E ratio
- 660.0
- 52-week high
- SEK 174.60
- 52-week low
- SEK 105.40
- Revenue (12 months)
- SEK 4.3B
- Gross margin
- 10.8%
- Operating margin
- 0.6%
- Net margin
- 0.2%
- Beta
- 0.97
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Haypp Grp sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks HAYPP.ST has traded between SEK 105.40 and SEK 174.60. Today it is 2.1% below that high and 62% above its low.
On the business: net margin is 0.2%; it trades at 660.0 times earnings.
Its beta is 0.97: it moves roughly in line with the market.
About the company
Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging.
Want to see everything about Haypp Grp?
Get started →Plans from €3.99 a month.
Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Haypp Grp (HAYPP.ST) fair value?
About SEK 149.27 per share according to ATLAS (reasonable range: SEK 102.35 to SEK 229.57). With the stock at SEK 171.00, it is 15% above it.
What is the chance HAYPP.ST goes up next month?
50%: close to a coin flip. In half of the simulated outcomes, HAYPP.ST ends the month between SEK 160.49 and SEK 182.26.
How big is Haypp Grp and what is its P/E ratio?
Haypp Grp's market capitalization is SEK 5.1B. Its price-to-earnings (P/E) ratio is 660.0: you pay SEK 660.0 for each SEK 1.00 of yearly earnings.
How volatile is HAYPP.ST?
ATLAS estimates annual volatility at 33%. In a typical month, half of the outcomes end between SEK 160.49 and SEK 182.26.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer