ATLASATLAS fair value
SEK 269.73
Below fair value · 39% discount
Range: SEK 186–SEK 390Fair valuePrice
Firefly AB (publ) (FIRE.ST)
Firefly AB (publ) stock price today, ATLAS forecast and fair value
Industrials · Building Products & Equipment · Nasdaq Stockholm · Sweden
SEK 165.00▲ 0.00%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
50%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Firefly AB (publ) in ATLAS
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- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On Firefly AB (publ)
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Firefly AB (publ)'s fair value at about SEK 269.73 per share (reasonable range: SEK 186.36 to SEK 390.39). At SEK 165.00, the stock trades 39% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Firefly AB (publ) a 50% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 155.52 and SEK 175.34; in 9 out of 10, between SEK 139.83 and SEK 195.01. Estimated annual volatility is 35%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 999M
- Market cap (USD)
- $100M
- P/E ratio
- 18.6
- Dividend yield
- 3.66%
- 52-week high
- SEK 220.00
- 52-week low
- SEK 153.50
- Revenue (12 months)
- SEK 521M
- Gross margin
- 40.4%
- Operating margin
- 8.7%
- Net margin
- 10.5%
- Beta
- 0.25
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Firefly AB (publ) sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks FIRE.ST has traded between SEK 153.50 and SEK 220.00. Today it is 25.0% below that high and 7% above its low.
On the business: net margin is 10.5%; it trades at 18.6 times earnings.
Its beta is 0.25: it tends to move less than the market.
About the company
Firefly AB (publ) provides industrial fire prevention and protection systems for the process industry worldwide.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Firefly AB (publ) (FIRE.ST) fair value?
About SEK 269.73 per share according to ATLAS (reasonable range: SEK 186.36 to SEK 390.39). With the stock at SEK 165.00, it is 39% below it.
What is the chance FIRE.ST goes up next month?
50%: close to a coin flip. In half of the simulated outcomes, FIRE.ST ends the month between SEK 155.52 and SEK 175.34.
How big is Firefly AB (publ) and what is its P/E ratio?
Firefly AB (publ)'s market capitalization is SEK 999M. Its price-to-earnings (P/E) ratio is 18.6: you pay SEK 18.6 for each SEK 1.00 of yearly earnings.
Does Firefly AB (publ) pay a dividend?
Yes. FIRE.ST's current dividend yield is 3.66% at today's price (SEK 165.00).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer