ATLASATLAS fair value
CHF 246.18
Below fair value · 18% discount
Range: CHF 145–CHF 419Fair valuePrice
APG SGA (APGN.SW)
APG SGA stock price today, ATLAS forecast and fair value
Communication Services · Advertising Agencies · SIX Swiss Exchange · Switzerland
CHF 202.00▲ 0.00%
Prices as of Oct 27, 2026 · CHF
Chance of rising in 1 month
56%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on APG SGA in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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- Customer and supplier mapWho it does business with, from its own filings.
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On APG SGA
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates APG SGA's fair value at about CHF 246.18 per share (reasonable range: CHF 144.64 to CHF 419.01). At CHF 202.00, the stock trades 18% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives APG SGA a 56% chance of finishing higher a month from now (21 trading sessions) than today: somewhat better than a coin flip.
In half of the simulated outcomes the price ends between CHF 198.21 and CHF 207.94; in 9 out of 10, between CHF 189.97 and CHF 216.96. Estimated annual volatility is 11%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- CHF 616M
- Market cap (USD)
- $743M
- P/E ratio
- 20.5
- Dividend yield
- 5.88%
- 52-week high
- CHF 217.00
- 52-week low
- CHF 176.00
- Revenue (12 months)
- CHF 344M
- Gross margin
- 22.5%
- Operating margin
- 10.6%
- Net margin
- 8.7%
- Beta
- 0.40
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. APG SGA sits below fair value and its odds of rising over a month are somewhat better than a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks APGN.SW has traded between CHF 176.00 and CHF 217.00. Today it is 6.9% below that high and 15% above its low.
On the business: net margin is 8.7%; it trades at 20.5 times earnings.
Its beta is 0.40: it tends to move less than the market.
About the company
APG|SGA SA provides advertising services primarily in Switzerland and Serbia.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is APG SGA (APGN.SW) fair value?
About CHF 246.18 per share according to ATLAS (reasonable range: CHF 144.64 to CHF 419.01). With the stock at CHF 202.00, it is 18% below it.
What is the chance APGN.SW goes up next month?
56%: somewhat better than a coin flip. In half of the simulated outcomes, APGN.SW ends the month between CHF 198.21 and CHF 207.94.
How big is APG SGA and what is its P/E ratio?
APG SGA's market capitalization is CHF 616M. Its price-to-earnings (P/E) ratio is 20.5: you pay CHF 20.5 for each CHF 1.00 of yearly earnings.
Does APG SGA pay a dividend?
Yes. APGN.SW's current dividend yield is 5.88% at today's price (CHF 202.00).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer