ATLASATLAS fair value
₩117,527
Below fair value · 49% discount
Range: ₩75,474–₩183,010Fair valuePrice
F&F (383220.KO)
F&F stock price today, ATLAS forecast and fair value
Consumer Cyclical · Apparel Manufacturing · Korea Exchange (KOSPI) · South Korea
₩60,200▼ -4.29%
Prices as of Oct 26, 2026 · KRW
Chance of rising in 1 month
48%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on F&F in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
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On F&F
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates F&F's fair value at about ₩117,527 per share (reasonable range: ₩75,474 to ₩183,010). At ₩60,200, the stock trades 49% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives F&F a 48% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between ₩53,755 and ₩66,171; in 9 out of 10, between ₩44,711 and ₩79,556. Estimated annual volatility is 64%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- ₩2.6T
- Market cap (USD)
- $2.0B
- P/E ratio
- 4.8
- Dividend yield
- 4.01%
- 52-week high
- ₩89,000
- 52-week low
- ₩58,000
- Revenue (12 months)
- ₩2.0T
- Gross margin
- 67.2%
- Operating margin
- 21.7%
- Net margin
- 26.0%
- Beta
- 0.54
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. F&F sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks 383220.KO has traded between ₩58,000 and ₩89,000. Today it is 32.4% below that high and 4% above its low.
On the business: net margin is 26.0%; it trades at 4.8 times earnings.
Its beta is 0.54: it tends to move less than the market.
About the company
F&F Co., Ltd. manufactures and sells apparel and accessories in South Korea. The company offers fashion products under the MLB, MLB KIDS, DISCOVERY, DUVETICA, SUPRA, and SERGIO TACCHINI brands; and skincare products under the BANILA CO brand.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is F&F (383220.KO) fair value?
About ₩117,527 per share according to ATLAS (reasonable range: ₩75,474 to ₩183,010). With the stock at ₩60,200, it is 49% below it.
What is the chance 383220.KO goes up next month?
48%: close to a coin flip. In half of the simulated outcomes, 383220.KO ends the month between ₩53,755 and ₩66,171.
How big is F&F and what is its P/E ratio?
F&F's market capitalization is ₩2.6T. Its price-to-earnings (P/E) ratio is 4.8: you pay ₩4.82 for each ₩1.00 of yearly earnings.
Does F&F pay a dividend?
Yes. 383220.KO's current dividend yield is 4.01% at today's price (₩60,200).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer