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Upbound Group (UPBD)
Upbound Group stock price today, ATLAS forecast and fair value
Technology · Software - Application · NASDAQ
$16.95▼ -0.24%
Prices as of Oct 27, 2026 · USD
Chance of rising in 1 month
49%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Upbound Group in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
On Upbound Group
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS's model gives Upbound Group a 49% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between $15.70 and $18.22; in 9 out of 10, between $13.76 and $20.80. Estimated annual volatility is 41%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- $928M
- P/E ratio
- 10.3
- Dividend yield
- 9.20%
- 52-week high
- $23.98
- 52-week low
- $14.98
- Revenue (12 months)
- $4.7B
- Revenue growth (YoY)
- +8.7%
- Earnings growth (YoY)
- -43.4%
- Gross margin
- 48.4%
- Operating margin
- 4.8%
- Net margin
- 1.6%
- Return on equity
- 12.7%
- Free cash flow (12 months)
- $1.6B
- Beta
- 1.77
What this means
ATLAS does not publish a fair value for UPBD right now, but it does show its odds of rising: close to a coin flip.
Over the last 52 weeks UPBD has traded between $14.98 and $23.98. Today it is 29.3% below that high and 13% above its low.
On the business: revenue grew 8.7% year over year; net margin is 1.6%; it trades at 10.3 times earnings.
Its beta is 1.77: it tends to move more than the market, both up and down.
About the company
Upbound Group Inc. is a financial services and technology company focused on providing lease-to-own and other consumer financing solutions. The company serves customers across the United States, Puerto Rico, and Mexico through a mix of physical stores, digital channels, and retail partner networks.
Want to see everything about Upbound Group?
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What does Upbound Group do?
Upbound Group Inc. is a financial services and technology company focused on providing lease-to-own and other consumer financing solutions. The company serves customers across the United States, Puerto Rico, and Mexico through a mix of physical stores, digital channels, and retail partner networks.
What is the chance UPBD goes up next month?
49%: close to a coin flip. In half of the simulated outcomes, UPBD ends the month between $15.70 and $18.22.
How big is Upbound Group and what is its P/E ratio?
Upbound Group's market capitalization is $928M. Its price-to-earnings (P/E) ratio is 10.3: you pay $10.3 for each $1 of yearly earnings.
Does Upbound Group pay a dividend?
Yes. UPBD's current dividend yield is 9.20% at today's price ($16.95).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer