ATLASATLAS fair value
ATLAS has no fair value for this stock today.
Purple Innovation (PRPL)
Purple Innovation stock price today, ATLAS forecast and fair value
Consumer Cyclical · Furnishings, Fixtures & Appliances · NASDAQ
$3.07▲ +9.25%
Prices as of Oct 27, 2026 · USD
Chance of rising in 1 month
44%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Purple Innovation in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
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- Global screenerSearch US stocks and stocks from 47 countries with filters.
On Purple Innovation
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS's model gives Purple Innovation a 44% chance of finishing higher a month from now (21 trading sessions) than today: somewhat worse than a coin flip.
In half of the simulated outcomes the price ends between $2.45 and $3.54; in 9 out of 10, between $1.76 and $4.91. Estimated annual volatility is 113%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- $9.2M
- 52-week high
- $22.75
- 52-week low
- $1.83
- Revenue (12 months)
- $453M
- Revenue growth (YoY)
- -3.9%
- Gross margin
- 40.2%
- Operating margin
- -6.8%
- Net margin
- -11.0%
- Return on equity
- 173.3%
- Free cash flow (12 months)
- $-19.3M
- Beta
- 1.40
What this means
ATLAS does not publish a fair value for PRPL right now, but it does show its odds of rising: somewhat worse than a coin flip.
Over the last 52 weeks PRPL has traded between $1.83 and $22.75. Today it is 86.5% below that high and 68% above its low.
On the business: revenue fell 3.9% year over year; net margin is 11.0%.
Its beta is 1.40: it tends to move more than the market, both up and down.
About the company
Purple Innovation Inc. Class A Common Stock represents ownership in Purple Innovation Inc., a comfort technology company focused on sleep and home products.
Want to see everything about Purple Innovation?
Get started →Plans from €3.99 a month.
Comparable companies
Other companies in the same line of business:
Frequently asked questions
What does Purple Innovation do?
Purple Innovation Inc. Class A Common Stock represents ownership in Purple Innovation Inc., a comfort technology company focused on sleep and home products.
What is the chance PRPL goes up next month?
44%: somewhat worse than a coin flip. In half of the simulated outcomes, PRPL ends the month between $2.45 and $3.54.
How big is Purple Innovation and what is its P/E ratio?
Purple Innovation's market capitalization is $9.2M. We do not show a P/E because it has no positive earnings to base one on.
How volatile is PRPL?
ATLAS estimates annual volatility at 113%. In a typical month, half of the outcomes end between $2.45 and $3.54.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer