ATLASATLAS fair value
MYR 1.01
Below fair value · 20% discount
Range: MYR 0.786–MYR 1.42Fair valuePrice
Hup Seng Industries (5024.KLSE)
Hup Seng Industries stock price today, ATLAS forecast and fair value
Consumer Defensive · Packaged Foods · Bursa Malaysia · Malaysia
MYR 0.805▼ -0.62%
Prices as of Oct 27, 2026 · MYR
Chance of rising in 1 month
54%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Hup Seng Industries in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Hup Seng Industries
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Hup Seng Industries's fair value at about MYR 1.01 per share (reasonable range: MYR 0.786 to MYR 1.42). At MYR 0.805, the stock trades 20% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is high. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Hup Seng Industries a 54% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between MYR 0.785 and MYR 0.834; in 9 out of 10, between MYR 0.743 and MYR 0.880. Estimated annual volatility is 11%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- MYR 661M
- Market cap (USD)
- $162M
- P/E ratio
- 13.9
- Dividend yield
- 4.79%
- 52-week high
- MYR 1.12
- 52-week low
- MYR 0.800
- Revenue (12 months)
- MYR 395M
- Gross margin
- 30.5%
- Operating margin
- 16.1%
- Net margin
- 13.1%
- Beta
- 0.19
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Hup Seng Industries sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks 5024.KLSE has traded between MYR 0.800 and MYR 1.12. Today it is 28.1% below that high and 1% above its low.
On the business: net margin is 13.1%; it trades at 13.9 times earnings.
Its beta is 0.19: it tends to move less than the market.
About the company
Hup Seng Industries Berhad, an investment holding company, manufactures and sells biscuits and coffee mix in Malaysia and internationally. It operates through three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Hup Seng Industries (5024.KLSE) fair value?
About MYR 1.01 per share according to ATLAS (reasonable range: MYR 0.786 to MYR 1.42). With the stock at MYR 0.805, it is 20% below it.
What is the chance 5024.KLSE goes up next month?
54%: close to a coin flip. In half of the simulated outcomes, 5024.KLSE ends the month between MYR 0.785 and MYR 0.834.
How big is Hup Seng Industries and what is its P/E ratio?
Hup Seng Industries's market capitalization is MYR 661M. Its price-to-earnings (P/E) ratio is 13.9: you pay MYR 13.9 for each MYR 1.00 of yearly earnings.
Does Hup Seng Industries pay a dividend?
Yes. 5024.KLSE's current dividend yield is 4.79% at today's price (MYR 0.805).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer